For the new ZX 2K Boost from Adidas we have a film shot supplemented with 3D content. To make sure the structures and materials of the new Adidas shoe are well, we gave the 3D objects the same structures as the shoe. Then we created and animated a series of objects that we could paste these textures onto. The next challenge was to convert the environment to a 3D space so that we could determine the perspective of the room and the position of Kalvijn. After this we were able to place the 3D objects with added shadow and reflection layers over the film footage and with grading as the last step to bring this Adidas video to a nice result.
Roles: Look development, animation, modeling, texturing, rendering, edit, colorgrading, VFX supervising
Production: Studio Zelden