Prior to the release of the new MG ZS EV, online campaigns have been launched to showcase MG’s new model. These consist of film images, photography and 3D renders. For this last part, Mitsi, in collaboration with Artbox and DDB Unlimited Amsterdam, has set out three scenes that highlight the positive characteristics of the MG ZS EV. In every video we show a transition from negative to positive by keeping a visual minus/plus transition in the center of the screen every time.
Roles: Look development, animation, modeling, texturing and rendering.
Agency/Studio: Artbox, DDB Unlimited