Brand Articulations approached us to visualize a new model of shoe. At the heart of this model is the addition of 3D printed sole shapes that allow for a complex structure. To properly highlight this shape, a 3D rendering was needed that could clearly show in a Visual what advantages this shape has on wearing comfort. We decided to create a Sci-fi grid platform that would highlight the highlights of the sole model and the rest of the shoe. The light rays from the footprint point to the zones where the shoe exerts the most pressure on the ground. With a few more typographical additions and coordinated colors, this new Aididas shoe with 3D printed sole is presented in style.
Roles: Look development, Illustration, modeling, texturing and rendering.