Congstar

The Project

Congstar launched a new mobile gaming festival and was looking for a matching game character that would make this festival visually recognizable to the public. After communicating a number of sketches for this character, we arrived at a female character. Dressed in a body warmer and baggy three-quarter pants, she surfs on a mobile hoover board through space with different planets in the background, each visualizing different themed parts of the gaming festival. With various gadgets and buttons on her outfit, we give this female character a true ‘gaming girl’ appearance that puts this gaming festival well on the map.