Mitsi Mascotte

The Project

Mitsi’s new corporate mascot. A few months ago, Mitsi’s team gave an interview on Artstation. We were asked about the origin of our company name. Mitsi replied the following: ‘I did my internship at Buutvrij in Amsterdam, where there was an intern who was 2 meters tall, muscular and bald. His name was Mitsi. We immediately thought that Mitsi as a name was more appropriate for a chihuahua with a light blue leather jacket than for a large, rough Frisian farmer. That is why it was decided to use this Chihuahua as a company mascot, in the Mitsi colors.